Who Should Purchase Contest Votes?

A contestant entered a photography contest last month. He selected the best photo from his computer for the contest. The photo was awesome but he had no social media friends to share that photo with. The contest admin announced that they would use online votes to choose finalist for their contest. He so badly wanted to get more votes that he thought to buy votes for his contest. His plan was correct but, he chose an unpopular online voting agency to buy bulk volume of votes for the contest. Because, they offered a cheaper price than other agencies.